This site offered the business beat to its readers, mostly individuals who were interested in the business life of the Collin County, Texas and the state in general. The website offered a newsletter through which it informed its readers with regards to various developments and news in several fields, such as healthcare, banking, real estate and so on.

The content was primarily designed for those who were participating in the business life of the county but it could very well meet the requirements of the readers who were interested in the future of the county and were not necessarily involved in business.