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Front Page : April 30, 2003
Business dependent on higher education


by Tonie Auer
editor@insidetxbiz.com
In a slumping economy, why should businesses get involved with fundraising campaigns to finance education?

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It’s simple, according to economists and educators, alike.
“An excellent school system is essential to the long-term economic prosperity and quality of life of all Texans,” said M. Ray Perryman, president of Waco-based The Perryman Group, which conducted a study called “Financing the Public School of Texas: Some Issues of Growth, Equity and Efficiency.”
“Business needs to get involved,” explained Cary Israel, president of Collin County Community College District. “When companies and people move, they are concerned about the quality of the K to 12 education. Businesses look for research universities and community colleges. They want someone who can help them maintain a vibrant business or they need access to courses taught at colleges.”
From a purely economic standpoint, investing in universities and college campuses is crucial to the area’s future.
“Higher education is an economic engine,” Israel added.
Two years ago, he said, Collin County and the entire Metroplex experienced a critical shortage of technology skilled workers. Workers were getting signing bonuses and now there is no shortage because of the bubble and meltdown, he said.
“Now, we have a critical shortage of nurses. This has a dramatic impact on business because if there is not quality care in the community, it will impact the bottom line,” Israel said. “We also have an alternative teacher certification program because of the shortage of teachers. We want an educated and trained workforce.”
Israel said an economic impact study showed that for every $1 invested in education, there is a $6 return in the future. That alone can be strong motivation to contribute to the public school system and higher education.
“Community college was a stepping stone for me,” said Plano business owner Fred Moses. “It enabled me to get motivated about my education.”
Moses, along with his wife Mazzie, were honored as the CCCCD Foundation’s 2001 Community Partner of the Year. Their ongoing support of scholarships at CCCCD has funded more than 30 annual scholarship awards.
At CCCCD alone, the financial aid needs have increased from $5 million to $8 million.
Not only has enrollment increased because of the population growth in Collin County, but there are now students who previously went away to universities, but now can’t pay for living away from home because mom or dad lost a job, Israel said.
“We will see more students here for a year,” Israel said. “Also, because some colleges are canceling summer classes, we’ll have some students coming from as far away as Tyler to finish courses.”
Need for scholarships
“We have a tremendous need for scholarships,” Israel said. “We have gone from double income homes to single or no-income homes, so they need has skyrocketed.”
For the first time in the college’s 17-year history, officials literally ran out of scholarships for students in the fall.
The college awarded nearly $5.8 million dollars in financial aid and scholarships last year, said Lisa R. Brittain, director of public relations for Collin County Community College District. This year, because of the record enrollment, the total topped $8.7 million, and scholarship requests more than doubled. Last year, more than 4,500 students requested grants, loans and work-study funding at CCCCD. This year, that number jumped to 8,241.
McKinney community leaders Richard and Diane Dill established two scholarship endowments to fund a scholarship in music and one in business to honor good friends Tom and Bette Emerson. These kinds of gifts continue to give back to the community again and again because of the endowment.
$1 million donation
Israel and college officials are mounting a number of initiatives to help students in need. Recently, Israel announced that he was actively seeking a $1 million donation to the college.
“A $1 million gift to this college would have a dramatic impact on our students and our programs, so I spend a lot of time cultivating relationships in order to help our students succeed,” Israel said.
A number of fundraising efforts for scholarships occur throughout the year including CCCCD’s Evening of Monopoly fundraiser.
“Being able to award scholarships to deserving students is a college priority,” said Robert Keahey, chairman of the CCCCD Foundation Inc. board of directors. “This year, the college experienced a tremendous increase in the requests for scholarships. Although we awarded more than $125,000, still many more students could have been helped if additional funds were available.”
Keahey said the Evening of Monopoly has proven successful in past years and is a critical event for raising money for student scholarships.
Plano Independent School District also hosts its annual Taste of Plano event to raise funds for scholarships for PISD students. The idea was created in 1988 and the first year’s event attracted approximately 400 attendees and grossed slightly more than $9,000 for career education scholarships.
In 2002, 43 area restaurants fed more than 4,000 patrons grossing more than $60,000 and awarded 60 scholarships. The numbers on patrons and money raised for the 2003 event, which was held March 5 at South Fork Ranch were unavailable at press time.
Collin County natives Ray and Ora Botsford have funded an annual scholarship at CCCCD since 1986.They attend the CCCCD scholarship banquet each year to meet their recipient and find it very rewarding to know they are impacting the lives of individual students.
Botsford retired from J.C. Penney Company and his wife is a retired educator who taught in the Richardson school district.
Keahey said he encourages local businesses and community leaders to support the college in its endeavor to educate tomorrow’s workforce.
“We felt there was a need to support students who wanted to gain technical skills, and we wanted to help them achieve their educational dreams,” said Milton Buschbom, a member of the CCCCD Foundation Board, who is also retired from Texas Instruments.
He and his wife, Mary Kate, have established a planned gift to the CCCCD Foundation. Mrs. Buschbom is retired from Fisher Controls and currently heads MLB Consulting. Both are residents of Collin County.


 
 

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