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HOT TOPICSHot Topics: October 2003
Plano sister cities network across border


by Bob Brewster
Every businessperson knows it takes connections to get things done.
Making connections is one of the benefits of Plano’s sister cities program, which doesn’t cost the city much but pays off big in business, cultural and educational exchanges with cities similar to Plano in other countries.
Plano has five sister cities: Brampton, Ontario, Canada; Hsinchu (sin-shoe), Taiwan; Ivanovo, Russia; Port Adelaide/Enfield, Australia and San Pedro Garza Garcia, N.L., Mexico.

 

 

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Bruce Glasscock, executive director of the city of Plano, said $17,000 is in the current annual budget for the sister cities program. Run by volunteers who mostly pay their own way on trips to the sister cities, the program also receives in-kind donations from local companies that host events and meals for visitors in Plano.
“I think the value has become greater as we have become more culturally diverse,” said George Elking, immediate past president of the program and vice president of marketing at Slay Industries in Plano. “We have matured in our approach and set up guidelines. The cities we work with have to be a suburb of a major city, close to a major airport and offer educational, cultural and business opportunities that match up with Plano.”
A Plano contingent recently visited Brampton, a suburb of Toronto. The group included Mayor Pat Evans, city council members Sally Magnuson and Phil Dyer, Plano Economic Development Board Executive Director Sally Bane, Brad Shanklin, president of the Plano Chamber of Commerce and Glasscock. Sister cities program volunteers who visited Brampton were President Irma Landis, Vice President Mark Waterbury, Brampton Chairperson Jodie Wallace, Lissa Smith, Dr. Charles Ku and Elking.
“There will definitely be some business done between the two cities,” said Evans. “A huge regional hospital is being built in Ontario and EDS won one of the contracts because of the time Brampton officials spent during a previous trip here.”
In Brampton, the group visited several businesses they felt would be adaptable to Plano.
“We spent most of a day with the owners of a restaurant chain that has been in business two years and has 14 establishments in Ontario,” Evans said. “They were looking at Michigan, but now may come to Plano.”
Wallace was impressed with a large pasta manufacturing company in Brampton. Managers of the company would love to expand in the United States.
Evans and Wallace said the pasta plant is a very clean facility that did not even look like a manufacturing company from the outside.
“I’m not sure current zoning regulations in Plano would allow such a facility, but not much adjustment would be required,” Evans said.
Partly due to the sister cities program, Plano-based Frito-Lay built a warehouse in Brampton. Company officials were having difficulty in the early stages until Brampton city leaders were in town on a sister cities trip. The Brampton people met with Frito-Lay managers and paved the way for completion of the deal.
Similar connections have been made in the other cities participating in the program. Elking cited contacts between Texas Instruments and the world’s largest chip manufacturer in Hsinchu and container shipments from Taiwan to JCPenney locations.
“Businesses find it easier to use the sister cities program as the gateway for those contacts,” he said.
Elking said some of his associates doing business in Mexico met with the mayor of Monterrey due to connections through the sister cities program. He said San Pedro Garza Garcia is a business-friendly, powerful suburb of Monterrey, similar to the relationship between Plano and Dallas.
Landis said the volunteers make it happen.
“We meet with leaders of potential sister cities first,” she said. “We are the vehicle to bring the city officials together. It gives them a venue to talk and develop relationships.
“We also go into the community and talk about the program. Our committee members are involved in other things and have a lot of contacts, which helps us get in-kind donations from Plano companies.”
The program has fostered teacher exchanges between Plano and San Pedro Garza Garcia and cultural connections that may bring a Brampton symphony to Plano. There is a Plano Park in Port Adelaide/Enfield and an Enfield Park in Plano as a result of the sister cities program.
When Hsinchu officially became Plano’s fifth sister city in September, a 25-member Taiwanese delegation participated in a ceremony held during the Plano City Council meeting. As part of the festivities, EDS hosted a tour of the company and lunch for approximately 40 people.
“The idea is to match a variety of factors, including demographics, population, industry, issues and concerns,” said Glasscock. “Hsinchu is the Silicon Valley of Taiwan and the city’s demographics match very well with Plano.”
Evans said many Plano citizens already do business in Taiwan.
“The sister city relationship will strengthen those ties,” she said.

 
 

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